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<span style="font-family:新細明體;color:gray;">台灣的防曬市場「很大」，政府「掛保證」的就有一千多支。再加上～嫌政府麻煩、申請手續繁複、檢測要多花銀兩等等～不能標示具防曬效果的各種隔離霜、隔離乳、粉底液產品。消費者有數千個機會可以「選擇」或「碰運氣」呢！</span><span style="color:gray;" lang="EN-US"></span> <p class="a"><span style="font-family:新細明體;color:gray;">以下是官方核可（可以賣）的資料</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="color:gray;" lang="EN-US">2008.7.22.</span><span style="font-family:新細明體;color:gray;">透過衛生署網站</span><span style="color:gray;" lang="EN-US"><a href="http://203.65.100.151/DO8180.asp"><span style="color:gray;">http://203.65.100.151/DO8180.asp</span></a></span><span style="font-family:新細明體;color:gray;">，查到了以下的結果：</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="font-family:新細明體;color:fuchsia;">標示</span><span style="color:fuchsia;" lang="EN-US">SPF 50</span><span style="font-family:新細明體;color:fuchsia;">的產品，共</span><span style="color:fuchsia;" lang="EN-US">197</span><span style="font-family:新細明體;color:fuchsia;">支</span><span style="font-family:新細明體;color:gray;">。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="color:gray;" lang="EN-US">197</span><span style="font-family:新細明體;color:gray;">支裡，標示為</span><span style="color:gray;" lang="EN-US">SPF 50+</span><span style="font-family:新細明體;color:gray;">，有</span><span style="color:gray;" lang="EN-US">81</span><span style="font-family:新細明體;color:gray;">支，佔比</span><span style="color:gray;" lang="EN-US">41%</span><span style="font-family:新細明體;color:gray;">。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="color:gray;" lang="EN-US">197</span><span style="font-family:新細明體;color:gray;">支裡，屬於百貨公司專櫃品牌的，有</span><span style="color:gray;" lang="EN-US">38</span><span style="font-family:新細明體;color:gray;">支，佔比</span><span style="color:gray;" lang="EN-US">19.3%</span><span style="font-family:新細明體;color:gray;">。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="font-family:新細明體;color:gray;">標示</span><span style="color:gray;" lang="EN-US">SPF 45</span><span style="font-family:新細明體;color:gray;">的產品，共</span><span style="color:gray;" lang="EN-US">24</span><span style="font-family:新細明體;color:gray;">支。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="font-family:新細明體;color:gray;">標示</span><span style="color:gray;" lang="EN-US">SPF 40</span><span style="font-family:新細明體;color:gray;">的產品，共</span><span style="color:gray;" lang="EN-US">60</span><span style="font-family:新細明體;color:gray;">支。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="font-family:新細明體;color:gray;">標示</span><span style="color:gray;" lang="EN-US">SPF 35</span><span style="font-family:新細明體;color:gray;">的產品，共</span><span style="color:gray;" lang="EN-US">53</span><span style="font-family:新細明體;color:gray;">支。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="font-family:新細明體;color:gray;">標示</span><span style="color:gray;" lang="EN-US">SPF 30</span><span style="font-family:新細明體;color:gray;">的產品，共</span><span style="color:gray;" lang="EN-US">302</span><span style="font-family:新細明體;color:gray;">支。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="color:fuchsia;" lang="EN-US">SPF 30</span><span style="font-family:新細明體;color:fuchsia;">～</span><span style="color:fuchsia;" lang="EN-US">50+</span><span style="font-family:新細明體;color:fuchsia;">的產品，共</span><span style="color:fuchsia;" lang="EN-US">701</span><span style="font-family:新細明體;color:fuchsia;">支</span><span style="font-family:新細明體;color:gray;">。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="font-family:新細明體;color:gray;">標示</span><span style="color:gray;" lang="EN-US">SPF 25</span><span style="font-family:新細明體;color:gray;">的產品，共</span><span style="color:gray;" lang="EN-US">193</span><span style="font-family:新細明體;color:gray;">支。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="font-family:新細明體;color:gray;">標示</span><span style="color:gray;" lang="EN-US">SPF 20</span><span style="font-family:新細明體;color:gray;">的產品，共</span><span style="color:gray;" lang="EN-US">222</span><span style="font-family:新細明體;color:gray;">支。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="color:fuchsia;" lang="EN-US">SPF 20</span><span style="font-family:新細明體;color:fuchsia;">～</span><span style="color:fuchsia;" lang="EN-US">30</span><span style="font-family:新細明體;color:fuchsia;">的產品，共</span><span style="color:fuchsia;" lang="EN-US">839</span><span style="font-family:新細明體;color:fuchsia;">支</span><span style="font-family:新細明體;color:gray;">。佔比</span><span style="color:fuchsia;" lang="EN-US">60%</span><span style="font-family:新細明體;color:gray;">。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="font-family:新細明體;color:gray;">標示</span><span style="color:gray;" lang="EN-US">SPF 15</span><span style="font-family:新細明體;color:gray;">的產品，共</span><span style="color:gray;" lang="EN-US">94</span><span style="font-family:新細明體;color:gray;">支。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="color:fuchsia;" lang="EN-US">SPF 15</span><span style="font-family:新細明體;color:fuchsia;">～</span><span style="color:fuchsia;" lang="EN-US">29</span><span style="font-family:新細明體;color:fuchsia;">的產品，共</span><span style="color:fuchsia;" lang="EN-US">742</span><span style="font-family:新細明體;color:fuchsia;">支</span><span style="font-family:新細明體;color:gray;">。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="font-family:新細明體;color:gray;">標示</span><span style="color:gray;" lang="EN-US">14</span><span style="font-family:新細明體;color:gray;">以下的產品，共</span><span style="color:gray;" lang="EN-US">474</span><span style="font-family:新細明體;color:gray;">支。（主要集中在</span><span style="color:gray;" lang="EN-US">SPF 12/10/8</span><span style="font-family:新細明體;color:gray;">）</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="font-family:新細明體;color:gray;">取得核可字號的防曬品，共計</span><span style="color:gray;" lang="EN-US">1389</span><span style="font-family:新細明體;color:gray;">支。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="font-family:新細明體;color:gray;">我想跟大家分享的是：</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="font-family:新細明體;color:gray;">「</span><span style="font-family:新細明體;color:fuchsia;">高防曬係數時代的來臨</span><span style="font-family:新細明體;color:gray;">」、「</span><span style="font-family:新細明體;color:fuchsia;">超高防曬係數需求</span><span style="font-family:新細明體;color:gray;">」的風潮、口號，從哪裡醞釀而來的？</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="font-family:新細明體;color:gray;">答案是：擁有優勢公關窗口、媒體發言機會的</span><span style="font-family:新細明體;color:fuchsia;">百貨專櫃品牌</span><span style="font-family:新細明體;color:gray;">，貢獻最大。</span><span style="color:gray;" lang="EN-US"></span></p> <p class="a"><span style="font-family:新細明體;color:gray;">但有趣的是，</span><span style="font-family:新細明體;color:fuchsia;">加總所有的專櫃品牌，</span><span style="color:fuchsia;" lang="EN-US">SPF 50</span><span style="font-family:新細明體;color:fuchsia;">商品，只有</span><span style="color:fuchsia;" lang="EN-US">38</span><span style="font-family:新細明體;color:fuchsia;">支</span><span style="font-family:新細明體;color:gray;">。比例不到全部（指</span><span style="color:gray;" lang="EN-US">SPF 50</span><span style="font-family:新細明體;color:gray;">的商品）的兩成。但台灣卻整個一窩蜂的推出</span><span style="color:gray;" lang="EN-US">SPF 50</span><span style="font-family:新細明體;color:gray;">的防曬品（台灣工廠製造、代理商代理進口</span><span style="color:gray;" lang="EN-US">…</span><span style="font-family:新細明體;color:gray;">）。</span><span style="color:gray;" lang="EN-US"></span></p> <div style="border-style:none none dotted;border-color:windowtext;border-width:medium medium 3pt;padding:0cm 0cm 1pt;"> <p class="a" style="border:medium none;padding:0cm;"><span style="color:fuchsia;" lang="EN-US">SPF 20~30</span><span style="font-family:新細明體;color:fuchsia;">才是最大宗，較合宜的防曬係數</span><span style="font-family:新細明體;color:gray;">。追求高防曬係數，要基於需求，不要因為「恐慌」或者是看「媒體報導」。</span><span style="color:gray;" lang="EN-US"></span></p> </div> <p class="a"><span style="font-family:新細明體;">宋按：之前有位格友對於</span><span lang="EN-US"><a href="http://tw.myblog.yahoo.com/doctor-skin123/article?mid=4580"><span style="font-family:新細明體;" lang="EN-US"><span lang="EN-US">瑞昇防曬產品的</span></span>SPF <span style=""> </span>23<span style="font-family:新細明體;" lang="EN-US"><span lang="EN-US">效果</span></span></a></span><span style="font-family:新細明體;">，覺得</span><span lang="EN-US"><a href="http://tw.myblog.yahoo.com/doctor-skin123/article?mid=4580"><span style="font-family:新細明體;" lang="EN-US"><span lang="EN-US">可能係數不足</span></span></a></span><span style="font-family:新細明體;">；為了這件事，我還特別寫了一篇文章解釋整個防曬的觀念</span><span lang="EN-US">—</span><span style="font-family:新細明體;">包括「防曬不是防曬產品，是防曬習慣」。</span></p> <p class="a"><span style="font-family:新細明體;">歐盟在幾年前為了遏止過度強調防曬能力的歪風</span><span lang="EN-US">—</span><span style="font-family:新細明體;">主要是怕大家擦了「無敵防曬</span><span lang="EN-US">SPF 100</span><span style="font-family:新細明體;">」之類的產品，<span style="color:fuchsia;">很神勇地跑出去大太陽底下猛曬</span>。其次擔心過度追求防曬係數，<span style="color:fuchsia;">可能導致化學性防曬成分對人體的毒性傷害</span></span><span lang="EN-US">—</span><span style="font-family:新細明體;">於是規定「超過</span><span lang="EN-US">SPF 50</span><span style="font-family:新細明體;">以上的產品，一律只准表示</span><span lang="EN-US">50+</span><span style="font-family:新細明體;">」。</span></p> <p class="a"><span style="font-family:新細明體;">中國大陸更「狠」；從</span><span lang="EN-US">2003</span><span style="font-family:新細明體;">年開始，宣布只准標示</span><span lang="EN-US">30+…</span></p> <p class="a"><span style="font-family:新細明體;">可是這樣的正確觀念大家還是「不在乎」</span><span lang="EN-US">~</span><span style="font-family:新細明體;">那天去錄「</span><span lang="EN-US"><a href="http://tw.youtube.com/results?search_query=%E5%A4%A7%E5%AD%B8%E7%94%9F%E4%BA%86%E6%B2%92&search_type=&aq=f"><span style="font-family:新細明體;" lang="EN-US"><span lang="EN-US">大學生了沒</span></span></a></span><span style="font-family:新細明體;">」，討論「女大學生的強烈美白狂熱」；我就硬生生地看到、聽到對</span><span lang="EN-US">SPF</span><span style="font-family:新細明體;">與</span><span lang="EN-US">PA</span><span style="font-family:新細明體;">值的迷思</span><span lang="EN-US">…</span></p> <p class="a"><span style="font-family:新細明體;">張老師既然寫了</span><span lang="EN-US"><a href="http://tw.myblog.yahoo.com/jw%21qZb3_MORHwQFavBr76psPFc-/article?mid=4832"><span style="font-family:新細明體;" lang="EN-US"><span lang="EN-US">這篇文章</span></span></a></span><span style="font-family:新細明體;">，請容許我就偷懶一些吧</span><span lang="EN-US">…</span></p> </div>
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